What is your ‘‘why’’?

Someone asked me recently – “what is your why?”

My why is rooted in a deep respect for people's stories. I believe everyone deserves to be remembered well, in a way that feels true to who they were — not just a list of dates or achievements, but the quirks, memories, and love that made them them.

I do this work because I want grieving families to feel supported, seen, and gently guided at a time when the world feels upside down. I step in quietly, offering structure and offer space so that families can be present without needing to worry about the logistics.

Growing up in Ireland, I was surrounded by traditions around death and community — where people gathered, told stories, and laughed through their tears. That shaped how I see this work: not just as ceremony, but as connection, as meaning-making, and as an act of care.

My why is helping families create moments of beauty, truth, and comfort — even on the hardest days.